Unfortunately, ...

However, not everyone wants to channel an industrial/50’s diner/old motel look. Sometimes businesses just want to make sure people see that they are open, ...

Several years ago, Able Locksmith approached us to fabricate a pylon for their new location in West Babylon. The Logo Our first task was to update their logo, which had been created from a piece of clip art many, many years ago. Due to its technologically ancient origins, the logo was a bit rubbery in appearance. Designer, Kaitlyn Polansky, sketched a few ideas and came up with this new concept. While they liked the fresh take on the company mascot, general consensus was that it was too much of a departure from their existing brand and worried it would negatively impact brand recognition. After several rounds of revisions, they settled on a much more subtle approach. Instead of changing everything, we switched out key components, such ...